Wifey Book

We have embarked on this project in order to capture the concept of “Wifey,” the concept that has become the bread and butter of our brand. We intend to honor this concept by compiling a coffee table book capturing different ideas of Wifey. What may be one man’s Wifey may not to another, but as we like to say, ‘Wifey is in the eye of the beholder.’

With creative concepts and beautiful photography by Lani Lee (www.lanilee.com), we are building a work of art, which we hope will contain something for everyone to identify with.

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Arizona: that’s a wrap, son.

Our last and final shoot was a success, we shot Miss Lia 19 in front of the McLaren for TITS (keep an eye out for the T-Shirt it’s gonna be HARD) and then we did a shoot for the Wifey book inside the Phantom… what a beautiful automobile… navy blue with butterscotch interior. The luxury cars were waiting for us in the gorgeous all white jet hangar (thanks to Rob for hooking that up) and we were able to shoot Lia for the TITS concept and the Wifey Book (Phantom, Men’s dress shirt, bottle of Veuve). The hangar shoot ended up being the least grueling of the week and we got out of there early enough to celebrate Lani’s birthday together. Marek found a hidden gem of a restaurant in the slums of phoenix and the birthday girl got to have some birthday cheesecake. All in all, Lani & Wifey team nailed 8 Wifeys and 8 T-shirt concepts in 4 days….not bad!!

Special thanks to Willie T for documenting the experience http://goodtimesmedia.tv/

and Brian Swan for his help with styling www.rhmstyle.com

—Elaine the Brain

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